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Shop, dine & discover during Waldo Week 2021!

Show your local love and experience all that the Waldo neighborhood can offer during the 6th annual Waldo Week, February 19 – 25

Show your local love and experience all that the Waldo neighborhood can offer during the 6th annual Waldo Week. To excite the local community and showcase the area’s diverse shopping, dining and unique services, Waldo Week with discounts at participating businesses to experience new places or visit your favorites from February 19 – 25. 

In lieu of the annual kickoff party for Waldo Week, the Waldo Community Improvement District has partnered with non-profit Cornerstones of Care to raise money through a virtual auction and donation drive that kicks off on Thursday, February 18 and runs through February 25. The virtual auction will feature a variety of Waldo packages and a raffle to benefit Cornerstones of Care in support of safe and healthy communities for children and families in the Kansas City area and beyond. Now more than ever, Waldo wants to support the local community as well as the businesses that call the neighborhood “home”.

BID NOW!

For generations, people have been shopping and dining in Waldo, supporting local businesses, friends and neighbors. The area, stretching along Wornall Road from Gregory to around 85th St., is home to some of Kansas City’s favorite restaurants, bars, coffee shops, and services.

Waldo Week is perfect for fans of KC Restaurant Week, Small Business Saturday, and other local events, as it celebrates business including food, drinks, retail, and services. You can explore your favorite Waldo destinations or experience something new! A few of our Waldo Week 2021 participating businesses include: 

Services:

  • Centered Spirit – 20% off to any purchase for Infrared Sauna sessions or sauna packages. 
  • Gunter Pest – Receive $20 off any service when you mention Waldo Week during while booking.* Must be a new customer or new service sign-up.
  • Hagoyah Hair Salon & Yoga Den – 20% off Gift Certificates, & self-care boutique items with code: WALDO
    • Including oils, candles, incense, crystals, sage, diffusers, journals, jewelry, etc.
  • Hawthorne & Ivy – 20% off storewide with mention of Waldo Week 
  • Hiles Two- 20% off entire purchase
  • Moonshot Hair Co. – $10 off any service, including massage shampoo service with blow dry style. 
  • Ovation Home Design – 25% off all cabinet hardware (includes knobs, pulls and hinges).
  • Paige Fowler – Edward Jones Investments – complimentary financial review when you mention Waldo Week for booking.
  • Pilates 1901- 10 for $160 (normally $175 – use promo code WALDO10 at check out) and 15 for $225 (normally $255 – use promo code WALDO15 at check out)
  • Teamwork Sports KC – Save $40 on Facility Membership or Sibling Membership using promo code FEB40.

Dining & Retail:

  • Boru Asian Eatery – Enjoy 25% off your dine-in tab when you mention Waldo Week to your server.
    • Offer not valid on giftcard purchases and cannot be combined with any other discounts or offers.
  • Crows Coffee – Enjoy the Strawberry White Mocha special
  • Eclectic’s Gift GalleryTired of your old masks? Eclectics has handmade fabric masks available for $10-15.
  • Dodson’s Bar & Commons – 15% off to-go cocktails with the promo code: WALDOWEEK
  • Emilie’s French Teas20% off tea by the ounce
    • Limit of 7 ounces per person
  • Governor Stumpy’s – Visit during Waldo Week for a special offer.
  • Hawthorne & Ivy20% off storewide with mention of Waldo Week
  • Jovito’s Italian Cafe & Deli – Buy 1 grinder, get a free brownie!
  • Lew’s Bar & Grill – Ask about the daily special at Lew’s for a fun offer!
  • McLain’s Bakery – Free cookie with the purchase of lunch.
  • Mike’s Wine & Spirits – Free delivery with code WALDO . Valid on orders of $30+.
    • Order online at shopmikeskc.com or download the Mike’s Wine and Spirits app.
  • Pistachio’s – 15% Off All in-store Purchases with mention of Waldo Week 
  • Pedego Electric Bikes – Big savings on all our 5 year warranty Pedegos in stock! Drop by our Pedego Electric Bikes Kansas City shop, at 7335 Broadway, in Waldo for free test rides and exclusive in store savings all month long.
  • SOAP Refill Station – Stop by for their 1st birthday celebration & specials
  • South of Summit – Enjoy 25% off your dine-in tab when you mention Waldo Week to your server.
    • Offer not valid on giftcard purchases and cannot be combined with any other discounts or offers. 
  • Summit Grill – Enjoy 25% off your dine-in tab when you mention Waldo Week to your server.
    • Offer not valid on gift card purchases and cannot be combined with any other discounts or offers.
  • Waldo Greenhouse – Buy one get one free on in-stock 2″ succulent plants; Open Friday and Saturday only.
  • Waldo Pizza$50 Family Meal: (2) 12″ 2 topping pizzas, (1) starter, (1) salad, (1) family dessert & 1 two liter or 4 bottles of water. 
  • The Well Bar, Grill & Rooftop – Ask about The Wells daily specials!
  • Tropical Sno – opening on March 1st! Bid on their package for a fun treat to celebrate!

MORE COMING SOON!

Patrons must mention Waldo Week to receive the discount when they visit participating merchants.  *Rules and restrictions apply. 

Visit waldokc.org for a complete listing of merchants and promotion details and follow the Everything Waldo Facebook page for event updates.

BID ON THE WALDO WEEK AUCTION FOR CORNERSTONES OF CARE

Featured Business: Jovito’s Italian Cafe & Deli

About Jovito’s (by Alex Fiorella):

My family has been in the restaurant business for a long time with my Grandparents Russ & Flora Fiorella starting Smokestack BBQ in 1957. My aunts Mary, Diane, and Carol Fiorella ran the businesses after Russ along with my dad, Russell. My mother, Leasa Caron, also worked in the restaurant business for a number of years. Needless to say, we have been part of the KC restaurant community for some time now! Back in 2015, Leasa bought Jovito‘s from Mary Hart. Mary and her brother Joe Scaglia ran Jovito‘s in South KC, and their brother Mario owned Mario’s in Westport. My family knew the Scaglias growing up and are family friends. Long story short, we loved the food and desserts, Mary wanted to retire, and we decided to keep the business and Meatball Grinders alive! When the opportunity arose for us to move the business to Waldo, we couldn’t turn it down!

Why did you choose Waldo for your business?

Waldo is home for us. Our family grew up in the Waldo neighborhood and have lived here for over 20 years. My mom owned and operated Bookworm Bookstore on Wornall when I was a baby and we used to get breakfast at our neighbors, Georgie Porgies. My siblings and I went to St. Elizabeth’s Grade School where my mom also taught first grade. We’ve just always been Waldo people! We were more than excited to bring a family business to the community and offer our Italian comfort food to the area we call ‘home’. I used to frequent One More Cup when I was studying at UMKC for my law degree and loved the store. We learned the space was available and thought it would be a perfect fit. Turns out it is!

What can customers do to support Jovito’s right now?
Right now it is a difficult and uneasy time for small businesses, especially restaurants. Luckily, we are “carryout professionals” because our platforms (doordash, grubhub, ubereats, etc.) were all in place before the pandemic hit and a good portion of our business has traditionally been to-go orders. That said, keep coming by and trying out our food! If you like the food, then spread the good word the old fashioned way or online. Purchasing gift cards or a Jovito‘s t-shirt are always a good option as well! Times are tough right now for so many small businesses so my wife and I try to order one big meal from one of our favorite local places each week. Some of those in Waldo are Taj Mahal, Cosmo Burger, McClains, Crow’s Coffee and Waldo Pizza to name a few.

 

Beyond your own, what’s your favorite Waldo business & why?
Wow! What a question! Waldo Pizza will always have a special place in my heart – I used to work there, the pizza is delicious and Phil B is just a great guy. Also have lots of good memories of great times at Bobby Bakers and The Happy Place (Tommy Farrahs).

 

What is your favorite thing about the Waldo community?The stewardship, compassion, and loyalty. People care about one another and really take pride in being part of the community. Neighbors look out for one another, welcome new people and businesses, and genuinely want to see their community improve and prosper. Look at the Waldo Heights fire and all the support and donations following the tragedy. Our business neighbors Irezumi and Waldo Barbery have been wonderful and supportive since we first started from ordering to sending people our way. Most importantly, Waldonians are real people that work hard, don’t put up with bullshit, and take action when the time calls. In a sense, Waldo keeps it real!

We are so grateful and happy to be part of this community and able to share our food here. It is a crazy time for so many people and a lot of negativity going around the world. We feel like we are back home and in a great place, not just physically, but mentally as well. Please keep supporting local/small businesses across the city as much as possible. We’re excited to spruce up our back patio/outdoor seating this Spring! Thanks, Waldo!!!
Jovitos Italian Café & Deli
816.943.9988
7408 Wornall Rd., Kansas City, MO 64114

Join us for Waldo Small Business Saturday Crawl

Shop and support local in Waldo! Join us for the annual Small Business Saturday crawl (with social distancing) on Saturday, November 28 from 10am – 4pm.

– Receive special offers + freebies at Waldo businesses
– Spend $50 in Waldo to receive a FREE Holiday Ornament*
(1 per household, while supplies last)
– Stop by the Waldo office to redeem your FREE Ornament + a special cookie from McLain’s Bakery
between 10am – 4pm

Participating Businesses:

(offers only valid on November 28th)

 

  • Accents Gallery – 20% all in-stock
  • Bier Station – Buy 1 local draft, get 2nd 1/2 off. *One per person
  • Boru Asian Eatery – Receive a $10 bonus card with a $50 gift card purchase, Receive a $20 bonus card with $100 gift card purchase, Receive a $150 bonus card with $500 gift card purchase
  • Centered SpiritBOGO on any infrared Sauna sessions (30mins, 40-mins, or 45-mins)* Limit quantity of three per person
  • Classic Cookie FREE regular coffee (no purchase necessary)
  • Eclectic’s Gift Gallery – $25 gift card for $20 (1 per person, offer only available on 11/28 
  • Emilie’s French Teas – Receive 20% off Loose Leaf Teas by the ounce*. Limit of 7 ounces per person
  • Geo’s Cheese – 10% off entire purchase, offer only available on 11/28
  • Hagoyah Hair Salon & Yoga Den – 25% off all retail and gift certificates
  • Hawthorne & Ivy – 20% off entire purchase over $25.
  • Hiles Two20% off storewide.
  • Jovito’s Italian Cafe & Deli- Buy 1 grinder, get 1 FREE. (11am-4pm, limit 1 per transaction)
  • K9 Closet – 20% off storewide (excluding pet food)
  • Lew’s Grill & Bar – 25% off gift cards (no limit)
  • Lumine Salon20% off retail (excluding products by @artsyfartsyco) and $20 gift certificate with purchase of $100 gift certificate.
  • Mike’s Wine & Spirits – 10% off Mike’s delivery service with code: ShopSmall
  • Moonshot Hair Co. – $25 gift card for $20 (service-use only)
  • Ovation Home Design – Free swag bags while supplies last. Plus, 25% off all hardware (knobs and pulls) and 10% off all countertops.
  • Pilates 1901 – 5 for $50 Small Group Training Sessions, 6 (50) min Private Training Sessions for $259, 2 (50) min Private Aerial Hammock Sessions for $99, Private Pilates Small Group for 8 people $160 (only $20 per person), Private Aerial Hammock Group for 6 people $120 (only $20 per person)
  • Pistachios – $25 gift cards for $20 and FREE personalization for in-store purchases
  • Sierra Winter Jewelry – Spend over $200 and receive a FREE pair of sterling silver studs ($40 value)
  • SOAP Refill Station – Spend $50 on gifts for other people and YOU receive a FREE reusable cotton SOAP Refill Station Bottle Bag and get a free Bath Bomb when you purchase an e-gift card (zero waste)
  • South of Summit – Receive a $10 bonus card with a $50 gift card purchase, Receive a $20 bonus card with $100 gift card purchase, Receive a $150 bonus card with $500 gift card purchase
  • Summit Grill – Receive a $10 bonus card with a $50 gift card purchase, Receive a $20 bonus card with $100 gift card purchase, Receive a $150 bonus card with $500 gift card purchase
  • Teamwork Sports – Save an additional $40 ($80 total) by using promo code: SBS80
  • The Well Bar & Grill – 25% off all gift cards (no limit)
  • Waldo Pizza – Get $5 in Waldo Pizza “Dough” with the purchase of a $25 Waldo Pizza Gift Certificate
  • Waldo Greenhouse – 20% off hanging tropical plants (Receive 1 free small bottle of soil additive)
Stay tuned for more details and a full list of participating businesses.

Join us for Waldo Lights Competition

Need some holiday cheer from a distance?! Walk through Waldo and see fun light and festive decor at a variety of businesses!

Vote on your favorite holiday window displays on social media and WaldoKC.org.

Light displays will kick off on Saturday, November 28. (Please note: some displays will be inside).

Winners will be selected on December 11th.

Participating Businesses:

  • Accents Gallery – 8121 Wornall Rd.
  • Centered Spirit8131 Wornall Rd.
  • Emilie’s French Teas8131 Wornall Rd.
  • Hawthorne & Ivy – 7142 Wornall Rd.
  • K9 Closet7406 Wornall Rd.
  • Lumine Salon – 7430 Washington St.
  • Moonshot Hair Co. – 7108 Wornall Rd.
  • Ovation Home Design – 407 W. Gregory Blvd.
  • Pistachios205 E Gregory Blvd
  • The Well Bar, Grill & Rooftop – 7421 Broadway St.

VOTE HERE

 

Join us for “Waldo Walk,” a Virtual Race Experience, September 19 – 26

Waldo Area Business Association Pivots the 28th Annual Fall Festival to “Waldo Walk,” a Virtual Race Experience to Explore Everything Waldo, September 19 – 26

Experience a 6-mile race you can walk, run, bike or stroll through Waldo using an app that features unique specials at local businesses to highlight the neighborhood and offerings

Show your local love at a social distance and experience all that the Waldo neighborhood can offer during Waldo Walk, September 19 – 26. In lieu of the 28th annual Fall Festival, the Waldo Area Business Association has made a shift to create a new type of experience to keep their community safe and businesses thriving with  a “virtual” race that features different businesses within the neighborhood via an app. 

With Waldo bringing in several new businesses during COVID-19 and wanting to continue to support the long-time businesses that make the community so diverse, Waldo Walk will encourage people to explore the area and find new favorites, all while supporting the neighborhood from a safe distance. Participants can register for the 6-mile walk for $10, which includes access to the app that showcases the route and special offers featured at participating businesses that are both new and neighborhood favorites such as, Bier Station, Crows Coffee Geo’s Cheese, Mike’s Wine & Spirits, Pilates 1901, Reece and Nichols, The Collar Club, Waldo Pizza, and more. Participants can walk, run, bike, stroll or track their movement of choice either in-person or from home, which allows for everyone to participate and feel comfortable.

“Waldo is home to over 300 businesses, so you can truly find something for everyone,” said Natalie Nelson, Director of Operations. “COVID has been challenging and we strive to support our local businesses while keeping our community safe. Participating in Waldo Walk is a great opportunity for people to explore the area either in-person while abiding by social distance guidelines or virtually, and feeling good about supporting local businesses.” 

For generations, people have been shopping and dining in Waldo, supporting local businesses, friends and neighbors. In fact, Waldo Walk was previously held in the neighborhood in the late 90s, which Waldo Pizza participated in then and will again this year.

The area, stretching along Wornall Road from Gregory to around 85th St., is home to some of Kansas City’s favorite restaurants, bars, coffee shops, and services. Waldo Walk is perfect for those that love to walk, run, bike or leisurely stroll, and to find a great spot to enjoy outdoor dining, coffee to-go, speciality services, and more. Many of the businesses have implemented new patios, walk-up windows, delivery services, and other social distancing protocols.

“Thinking strategically and being creative with our services has been integral to our business during this year, said Mike’s Wine & Spirits owner, Andy Doohan. “We’ve shifted our focus to delivery services using a new app and offering to-go orders in the Waldo neighborhood. Participating in Waldo Walk is another way to spread the word about the new services we are offering to keep our customers safe, while enjoying the wine, beer and spirits they love.” 

Mike’s Wine & Spirits is the presenting sponsor of Waldo Walk and will offer fun giveaways and specials that encourage participants to not only support their business, but to visit the nearby restaurants that are in need of support with to-go orders.

Participants must mention Waldo Walk and show their digital big from the app to receive the discount when they visit participating merchants. Registration is open through September 19 on waldokc.org or by searching for the Racery app. *Rules and restrictions apply.

Visit waldokc.org for a complete listing of merchants and promotion details and follow the Everything Waldo Facebook page for event updates. Register online through September 19 at: https://racery.com/r/2020-waldo-walk/

Participating businesses:

Featured: Mike’s Wine & Spirits

We pride ourselves on offering the most competitive pricing and selection in Kansas City. Mike’s Wine & Spirits is family owned & operated.

Q&A with Mike’s Wine & Spirits, Andy Doohan

What is your business story?

Mike Doohan (a Waldo native) founded the company in 2001 with the first location at 85th and Wornall, after working in the wine & spirits industry for over 20 years. His two sons, Pat and Andy now work with him in the family business and both live in the Brookside/Waldo area. Mike’s Wine & Spirits has grown to three locations including the original in Waldo along with, Brookside & Westport.

Why did you choose Waldo for your business?

The Waldo community supports local and is loyal to the businesses in the area that are operating to the best of their ability. 

What’s new at Mike’s Wine & Spirits?

We are always looking towards the future. We bring in new items daily including, seasonal beers (Oktoberfest/pumpkin), new wines, whiskey, tequila, and more…Plus, we recently launched an app to better serve our clients and are offering delivery services in the surrounding area. You can always visit our website for monthly specials! 

Beyond your own, what’s your favorite Waldo business & why?

Too many to choose from, but I’m a sucker for some Betty Rae’s ice cream!

Favorite thing about the Waldo community? 

The diversity and down to earth but hard working mentalities in the Waldo community.

Follow Mike’s WIne & Spirits on social media at @mikeskc

Mike’s Wine & Spirits is the presenting sponsor for Waldo Walk 2020! Join us for fun giveaways, specials at Waldo businesses including Mike’s KC and a reason to get your miles in from Septemer 19 – 26. Register here.

Join us for Waldo Walk 2020

For the past 27 years, Waldo has offered the annual Waldo Fall Festival in September as a way to celebrate and connect with the families, community members and businesses that make Everything Waldo so wonderful!

With COVID-19, Waldo has been challenged to think outside of the box to create that same energy from an event that typically draws 5,000 attendees into a safe and family-friendly experience that can be done virtually or in-person.

Enter: Waldo Walk 2020. Join us for a virtual (or in-person) walk in Waldo that enourages our community to get outside, move their body and experience all that Waldo can offer from September 19 – 26, 2020.

We would love for you to join us in this new experience to get outside, move their body and experience all that Waldo can offer.

What is a Virtual Walk?

  • Utilizing the app, racery, walk through Waldo virtually via a phone or experience by walking or running in-person! This experience gives opportunities to connect every step along the way.
  • Create a team to stay accountable to get your steps in or enjoy the Waldo Walk solo! Track your goals, log miles & have fun exploring everything Waldo.
  • Be rewarded for walking! Take advantage of special offers, giveaways and rewards from Waldo sponsors and businesses.
  • Stay connected! Learn about everything Waldo and more with interactive marketing opportunities from the app, social media, email marketing, and on-site opportunities.

Sign-up for $10 NOW!

Participating Businesses

Explore everything Waldo during this fun experience! You can visit our participating businesses in-person to receive special rewards when you show that you are registered for Waldo Walk or use the app to receive promotional codes and offers, plus chances to win prizes!

Register for the app to receive the special prizes!

Want to get involved?

We are offering amazing opportunities for businesses both in Waldo and outside of our neighborhood!

Learn more about sponsorship here.

You can always email info@waldokc.org with questions or to get your business involved!

Ways to Support Waldo – May 2020

Ways to Support Waldo Businesses — Reopening Updates

Many of the businesses in Waldo are reopening or preparing to reopen with new safety protocols in place.

A few of the updated hours and promotions being offered by Waldo businesses…

9Round Fitness: offering modified hours for in-person workouts / call: 916-333-3500

Accents Galleria: offering private appointments and virtual consultations / accentsgallery.com

Betty Rae’s Ice Cream: currently closed; offering recipes on their website

BIBIBOP: open for delivery, to-go and pick-up services only

Bier Station: call for delivery info: 816-548-3870

BLUE POT CATERING: at-home catering delivery/email chef@thebluepot.com

Bobby Baker’s: temporarily closed

Bōru Ramen: offering curbside pick-up, 11am – 8pm/9pm (Friday + Saturday)

Brick + Mortar: now open, starting at 3pm

Centered Spirit: offering appointments

City Gym KC: closed temporarily; offering 8am live workouts online

Classic Cookie: reopening on May 15

Crows Coffee Waldo: open for walk-up orders (coffee, pastries & food), beer, and wine from 7am – 2pm / crowscoffee.com

District. Pour House + Kitchen: menu & drinks to-go; call to order / 816-333-0799

Dodson’s Bar: closed temporarily

Eclectic’s Gift Gallery: open for curbside pick-up / eclecticskc.com

Euston Hardware: curbside pick-up, open 7-days per week

Governor Stumpy’s Grill House: offering curbside pick-up from 11:30am – 2pm & 5pm – 8pm / 816-444-2252

Hagoyah: online classes; reopening the salon May 16th

HappyBottoms.org: accepting monetary donations

Hawthorne & Ivy: reopening on May 15th, offering curbside pick-up

Hollyday Med Spa + Aesthetics: reopening on May 16th

Innate Yoga: limited classes; class packs available for future

KC Needlepoint: offering needlepoint kits (free shipping)

KC Bier Co.: the Bierhalle and Biergarten will reopen on May 16 at noon / kcbier.com

Lew’s Grill and Bar: reopening on May 15 from 12:01am-3am, lunch resumes at 11am

Lumine Hair Salon: reopening May 15; visit website for details and appointments / luminesalon.com

McDonald’s: drive-thru and delivery

McLain’s Bakery: pick-up and curbside orders , 7am – 2pm / Online orders: order.mclainsbakerykc.com

Mike’s Wine and Spirits KC: open and offering delivery services

Moonshot Hair Co.: reopening on May 15 / moonshothair.com

Neighborhood Cafe-Waldo: carry-out available

Ovation Home Design:  open

Pickleman’s: delivery and no-contact pick-up services

Pilates 1901: now offering classes with 9 or fewer attendees, plus private Pilates for 1:1 training

Second Best Coffee: closed temporarily; offering bagged coffee beans / secondbestcoffee.com

SERC Physical Therapy: normal hours (call with questions or concerns)

SOAP Kansas City: open

Summit Grill: offering curbside pick-up

Super Fit Body: classes limited to 6 people

The Well: full menu and drinks available for curbside pick-up and to-go / waldowell.com

Tropicana Sno: reopened for curbside/carhop service from noon – 8pm

Waldo Automotive: open Monday-Friday, until 5pm

Waldo Greenhouse: open, 10am – 7pm

Waldo Pizza: pick-up, curbside and delivery options

Waldo Thai: curbside pick-up available

Resources for Reopening Your Business

5 TIPS FOR SAFELY REOPENING YOUR BUSINESS

We are sharing tips & resources collected from our 3rd Virtual Town Hall (watch the full conversation HERE) to help guide you as you prepare to reopen your business.

  1. REOPEN WITH A PLAN – 

Many city and county governments in the Kansas City region have outlined important info for your business about reopening. You may want to consider a variety of ways for customers to shop or experience your business including in-person & online options. Consider keeping curbside pickup, delivery, or other options that you have maintained during this time.

Not sure where to start? Check out the guidelines from KCMO.gov

2. TRAIN WITH YOUR STAFF –

Make sure your staff feels confident and comfortable with your reopening plan. Consider hosting a training session with your staff prior to reopening to walk through all safety protocols.

Need assistance with training? HearttoHeart.org is offering staff training sessions.

3. REVIEW & EVALUATE EXPENSES –

Review your business expenses and evaluate areas you can save. This is a great time to review all financials and determine what products/services to focus on based on sales performance. You may need to invest in other areas, such as masks for staff or additional cleaning supplies.

4. COMMUNICATE WITH YOUR CUSTOMERS

It’s more important than ever to communicate your reopening info with your customers to keep them informed on how to support your business and to feel confident in doing so. From sharing a dedicated reopening email to frequent social media updates, be transparent and clear on your plans.

5. STAY INFORMED & BE FLEXIBLE –

Stay informed of guidelines as they evolve and be open to making changes. We will be reviewing updates released from the Kansas City government, along with CDC on a regular basis. You can also look to KC Source Link as a great resource to stay informed on how to operate your business during this time. Stay connected with other Waldo businesses within our private Facebook Group to continue the conversation – search Waldo Area Business Association or request to be added via email (info@waldokc.org).

Sales & Marketing Pivots for Your Business

We hosted our 2nd Virtual Town Hall this week and wanted to share the educational tips and information discussed.

You can watch the full video on our Facebook page.

Thank you to our panel members:
Jenny Miller (KCSourceLink)
Jill Hathaway (SBDC)
Hayley Besheer Santell (Gunter Pest & Madi Apparel)
Sarah Koci Scheilz (Inspiration-Driven Communications)
Emilie Jackson (Emilie’s French Teas)
Kathryn Snellen (KES Studio)
Kate Nielson (On Tap) – Moderator

Pivoting your business to offer new services

Now is the time to look at all opportunities you have to offer new services, products, or offers. From offering home delivery or curbside pick-up options to look at the offerings your customers need now and in the future. Service-based businesses can also pivot by creating packages or kits that will provide an educational experience at the price point. Your sales strategy is a great place to start.
Launching online sales: 
A few examples of online sales include offering webinars, membership sites, online or social media communities, courses, etc.
Now is a great time to look at what educational information your business offers and to see how you can provide that through virtual consulting, coaching, or other online packages. There are so many ways to offer consultations and to sell virtually with platforms like Zoom, Go2Webinar, live streaming on social media, and more.
Before you start selling new offerings online, it’s important to make sure you have the right content that your audience truly wants and needs and system set-up. If you have a robust email list, you can drip information that way. If you have an engaged social media following, you can start to share teasers on your channels.
You can learn more resources and tips here:

Engagement + Social Media:

Now is the time to engage with your audience. It does not matter how many followers you have, but how engaged they are with you. Think about the different ways you can educate, inspire, or entertain your audience. Look at what information you offer within your business that you can share to provide value to your audience. Also, collaboration is key! If you work with other vendors or community leaders, look at ways you can team up to cross-promote and grow your engagement.
Ask yourself…
– Who are the partners/brands you can partner with for a giveaway or campaign?
– What does my audience need from me right now?
– How are you giving back and helping others?
– How does my brand tone sound? Does that need to change?
Overall, your goal should be to establish your company as an expert and to share valuable information on your social media.
– Be authentic, show behind-the-scenes of your business to create an emotional connection
– Share valuable information that serves a purpose
– Make sure you include a CTA (link in bio, direct to your DM’s, etc.)

Creating an online store for your business:

Now is a great time to consider revamping or launching your business website! Your website doesn’t have to have all the bells and whistles, but it does need to be easy-to-use for the consumer both on desktop and mobile. If you cannot enlist a professional developer, there are many easy platforms you can try like Wix, Shopify, or Squarespace.  These are user-friendly website templates that allow you to easily drag-and-drop your business information and content into the site.
A few things to keep in mind when selecting your platforms:
Wix also has a membership community option
Shopify has more options for product/online sales
A few tips to make your website drive sales:
– Connect your online shop to your social media for direct sales via both Facebook and Instagram
– Make sure the links to your shop are easy to find in your social media profiles
– Consider adding an online gift card option: SquareUp is offering free options or you check with your website provider
– If you already are partnered with online services for your business, get in touch with them or ask for free trials
– Create a Freemium or lead magnet that lives on your website to serve as a prerequisite to take the next step (helps to disqualify and qualify your ideal customer)

PR/Media for your business 

If your business has a unique story to tell, now is the time to look at how you can connect with media to help you share that message.
HARO (Help A Reporter Out) is a great (free) email subscription you can sign-up for to gain access to story leads that your business could be a fit for.
For local coverage,  you can also reach out to local news stations through the following steps:
– Search the news outlet website or social media for their “News Desk” or general email – this is a great contact to send info to
– Check LinkedIn or social media to get in touch with specific reporters or media contacts
– Craft your Pitch: make sure your pitch is clear, consise and shares a unique news-worthy angle (are you giving back to the community, launching a unique product or service, supporting your staff, etc.)

Sustainability:

Now is the time to think about what is and what is not working for your business in regards to sales and marketing. You will want to come up with solutions that are not only supporting you during the time of COVID-19, but can be longlasting revenue-generating opportunities.
Ask yourself…
How do you maintain what you create moving forward?
What does this mean for me in the future?
KC Sourcelink has resources with info to review including a section for ‘Doing Business Online’: www.kcsourcelink.com/covid