News

Join us for “Waldo Walk,” a Virtual Race Experience, September 19 – 26

Waldo Area Business Association Pivots the 28th Annual Fall Festival to “Waldo Walk,” a Virtual Race Experience to Explore Everything Waldo, September 19 – 26

Experience a 6-mile race you can walk, run, bike or stroll through Waldo using an app that features unique specials at local businesses to highlight the neighborhood and offerings

Show your local love at a social distance and experience all that the Waldo neighborhood can offer during Waldo Walk, September 19 – 26. In lieu of the 28th annual Fall Festival, the Waldo Area Business Association has made a shift to create a new type of experience to keep their community safe and businesses thriving with  a “virtual” race that features different businesses within the neighborhood via an app. 

With Waldo bringing in several new businesses during COVID-19 and wanting to continue to support the long-time businesses that make the community so diverse, Waldo Walk will encourage people to explore the area and find new favorites, all while supporting the neighborhood from a safe distance. Participants can register for the 6-mile walk for $10, which includes access to the app that showcases the route and special offers featured at participating businesses that are both new and neighborhood favorites such as, Bier Station, Crows Coffee Geo’s Cheese, Mike’s Wine & Spirits, Pilates 1901, Reece and Nichols, The Collar Club, Waldo Pizza, and more. Participants can walk, run, bike, stroll or track their movement of choice either in-person or from home, which allows for everyone to participate and feel comfortable.

“Waldo is home to over 300 businesses, so you can truly find something for everyone,” said Natalie Nelson, Director of Operations. “COVID has been challenging and we strive to support our local businesses while keeping our community safe. Participating in Waldo Walk is a great opportunity for people to explore the area either in-person while abiding by social distance guidelines or virtually, and feeling good about supporting local businesses.” 

For generations, people have been shopping and dining in Waldo, supporting local businesses, friends and neighbors. In fact, Waldo Walk was previously held in the neighborhood in the late 90s, which Waldo Pizza participated in then and will again this year.

The area, stretching along Wornall Road from Gregory to around 85th St., is home to some of Kansas City’s favorite restaurants, bars, coffee shops, and services. Waldo Walk is perfect for those that love to walk, run, bike or leisurely stroll, and to find a great spot to enjoy outdoor dining, coffee to-go, speciality services, and more. Many of the businesses have implemented new patios, walk-up windows, delivery services, and other social distancing protocols.

“Thinking strategically and being creative with our services has been integral to our business during this year, said Mike’s Wine & Spirits owner, Andy Doohan. “We’ve shifted our focus to delivery services using a new app and offering to-go orders in the Waldo neighborhood. Participating in Waldo Walk is another way to spread the word about the new services we are offering to keep our customers safe, while enjoying the wine, beer and spirits they love.” 

Mike’s Wine & Spirits is the presenting sponsor of Waldo Walk and will offer fun giveaways and specials that encourage participants to not only support their business, but to visit the nearby restaurants that are in need of support with to-go orders.

Participants must mention Waldo Walk and show their digital big from the app to receive the discount when they visit participating merchants. Registration is open through September 19 on waldokc.org or by searching for the Racery app. *Rules and restrictions apply.

Visit waldokc.org for a complete listing of merchants and promotion details and follow the Everything Waldo Facebook page for event updates. Register online through September 19 at: https://racery.com/r/2020-waldo-walk/

Participating businesses:

Featured: Mike’s Wine & Spirits

We pride ourselves on offering the most competitive pricing and selection in Kansas City. Mike’s Wine & Spirits is family owned & operated.

Q&A with Mike’s Wine & Spirits, Andy Doohan

What is your business story?

Mike Doohan (a Waldo native) founded the company in 2001 with the first location at 85th and Wornall, after working in the wine & spirits industry for over 20 years. His two sons, Pat and Andy now work with him in the family business and both live in the Brookside/Waldo area. Mike’s Wine & Spirits has grown to three locations including the original in Waldo along with, Brookside & Westport.

Why did you choose Waldo for your business?

The Waldo community supports local and is loyal to the businesses in the area that are operating to the best of their ability. 

What’s new at Mike’s Wine & Spirits?

We are always looking towards the future. We bring in new items daily including, seasonal beers (Oktoberfest/pumpkin), new wines, whiskey, tequila, and more…Plus, we recently launched an app to better serve our clients and are offering delivery services in the surrounding area. You can always visit our website for monthly specials! 

Beyond your own, what’s your favorite Waldo business & why?

Too many to choose from, but I’m a sucker for some Betty Rae’s ice cream!

Favorite thing about the Waldo community? 

The diversity and down to earth but hard working mentalities in the Waldo community.

Follow Mike’s WIne & Spirits on social media at @mikeskc

Mike’s Wine & Spirits is the presenting sponsor for Waldo Walk 2020! Join us for fun giveaways, specials at Waldo businesses including Mike’s KC and a reason to get your miles in from Septemer 19 – 26. Register here.

Join us for Waldo Walk 2020

For the past 27 years, Waldo has offered the annual Waldo Fall Festival in September as a way to celebrate and connect with the families, community members and businesses that make Everything Waldo so wonderful!

With COVID-19, Waldo has been challenged to think outside of the box to create that same energy from an event that typically draws 5,000 attendees into a safe and family-friendly experience that can be done virtually or in-person.

Enter: Waldo Walk 2020. Join us for a virtual (or in-person) walk in Waldo that enourages our community to get outside, move their body and experience all that Waldo can offer from September 19 – 26, 2020.

We would love for you to join us in this new experience to get outside, move their body and experience all that Waldo can offer.

What is a Virtual Walk?

  • Utilizing the app, racery, walk through Waldo virtually via a phone or experience by walking or running in-person! This experience gives opportunities to connect every step along the way.
  • Create a team to stay accountable to get your steps in or enjoy the Waldo Walk solo! Track your goals, log miles & have fun exploring everything Waldo.
  • Be rewarded for walking! Take advantage of special offers, giveaways and rewards from Waldo sponsors and businesses.
  • Stay connected! Learn about everything Waldo and more with interactive marketing opportunities from the app, social media, email marketing, and on-site opportunities.

Sign-up for $10 NOW!

Participating Businesses

Explore everything Waldo during this fun experience! You can visit our participating businesses in-person to receive special rewards when you show that you are registered for Waldo Walk or use the app to receive promotional codes and offers, plus chances to win prizes!

Register for the app to receive the special prizes!

Want to get involved?

We are offering amazing opportunities for businesses both in Waldo and outside of our neighborhood!

Learn more about sponsorship here.

You can always email info@waldokc.org with questions or to get your business involved!

Ways to Support Waldo – May 2020

Ways to Support Waldo Businesses — Reopening Updates

Many of the businesses in Waldo are reopening or preparing to reopen with new safety protocols in place.

A few of the updated hours and promotions being offered by Waldo businesses…

9Round Fitness: offering modified hours for in-person workouts / call: 916-333-3500

Accents Galleria: offering private appointments and virtual consultations / accentsgallery.com

Betty Rae’s Ice Cream: currently closed; offering recipes on their website

BIBIBOP: open for delivery, to-go and pick-up services only

Bier Station: call for delivery info: 816-548-3870

BLUE POT CATERING: at-home catering delivery/email chef@thebluepot.com

Bobby Baker’s: temporarily closed

Bōru Ramen: offering curbside pick-up, 11am – 8pm/9pm (Friday + Saturday)

Brick + Mortar: now open, starting at 3pm

Centered Spirit: offering appointments

City Gym KC: closed temporarily; offering 8am live workouts online

Classic Cookie: reopening on May 15

Crows Coffee Waldo: open for walk-up orders (coffee, pastries & food), beer, and wine from 7am – 2pm / crowscoffee.com

District. Pour House + Kitchen: menu & drinks to-go; call to order / 816-333-0799

Dodson’s Bar: closed temporarily

Eclectic’s Gift Gallery: open for curbside pick-up / eclecticskc.com

Euston Hardware: curbside pick-up, open 7-days per week

Governor Stumpy’s Grill House: offering curbside pick-up from 11:30am – 2pm & 5pm – 8pm / 816-444-2252

Hagoyah: online classes; reopening the salon May 16th

HappyBottoms.org: accepting monetary donations

Hawthorne & Ivy: reopening on May 15th, offering curbside pick-up

Hollyday Med Spa + Aesthetics: reopening on May 16th

Innate Yoga: limited classes; class packs available for future

KC Needlepoint: offering needlepoint kits (free shipping)

KC Bier Co.: the Bierhalle and Biergarten will reopen on May 16 at noon / kcbier.com

Lew’s Grill and Bar: reopening on May 15 from 12:01am-3am, lunch resumes at 11am

Lumine Hair Salon: reopening May 15; visit website for details and appointments / luminesalon.com

McDonald’s: drive-thru and delivery

McLain’s Bakery: pick-up and curbside orders , 7am – 2pm / Online orders: order.mclainsbakerykc.com

Mike’s Wine and Spirits KC: open and offering delivery services

Moonshot Hair Co.: reopening on May 15 / moonshothair.com

Neighborhood Cafe-Waldo: carry-out available

Ovation Home Design:  open

Pickleman’s: delivery and no-contact pick-up services

Pilates 1901: now offering classes with 9 or fewer attendees, plus private Pilates for 1:1 training

Second Best Coffee: closed temporarily; offering bagged coffee beans / secondbestcoffee.com

SERC Physical Therapy: normal hours (call with questions or concerns)

SOAP Kansas City: open

Summit Grill: offering curbside pick-up

Super Fit Body: classes limited to 6 people

The Well: full menu and drinks available for curbside pick-up and to-go / waldowell.com

Tropicana Sno: reopened for curbside/carhop service from noon – 8pm

Waldo Automotive: open Monday-Friday, until 5pm

Waldo Greenhouse: open, 10am – 7pm

Waldo Pizza: pick-up, curbside and delivery options

Waldo Thai: curbside pick-up available

Resources for Reopening Your Business

5 TIPS FOR SAFELY REOPENING YOUR BUSINESS

We are sharing tips & resources collected from our 3rd Virtual Town Hall (watch the full conversation HERE) to help guide you as you prepare to reopen your business.

  1. REOPEN WITH A PLAN – 

Many city and county governments in the Kansas City region have outlined important info for your business about reopening. You may want to consider a variety of ways for customers to shop or experience your business including in-person & online options. Consider keeping curbside pickup, delivery, or other options that you have maintained during this time.

Not sure where to start? Check out the guidelines from KCMO.gov

2. TRAIN WITH YOUR STAFF –

Make sure your staff feels confident and comfortable with your reopening plan. Consider hosting a training session with your staff prior to reopening to walk through all safety protocols.

Need assistance with training? HearttoHeart.org is offering staff training sessions.

3. REVIEW & EVALUATE EXPENSES –

Review your business expenses and evaluate areas you can save. This is a great time to review all financials and determine what products/services to focus on based on sales performance. You may need to invest in other areas, such as masks for staff or additional cleaning supplies.

4. COMMUNICATE WITH YOUR CUSTOMERS

It’s more important than ever to communicate your reopening info with your customers to keep them informed on how to support your business and to feel confident in doing so. From sharing a dedicated reopening email to frequent social media updates, be transparent and clear on your plans.

5. STAY INFORMED & BE FLEXIBLE –

Stay informed of guidelines as they evolve and be open to making changes. We will be reviewing updates released from the Kansas City government, along with CDC on a regular basis. You can also look to KC Source Link as a great resource to stay informed on how to operate your business during this time. Stay connected with other Waldo businesses within our private Facebook Group to continue the conversation – search Waldo Area Business Association or request to be added via email (info@waldokc.org).

Sales & Marketing Pivots for Your Business

We hosted our 2nd Virtual Town Hall this week and wanted to share the educational tips and information discussed.

You can watch the full video on our Facebook page.

Thank you to our panel members:
Jenny Miller (KCSourceLink)
Jill Hathaway (SBDC)
Hayley Besheer Santell (Gunter Pest & Madi Apparel)
Sarah Koci Scheilz (Inspiration-Driven Communications)
Emilie Jackson (Emilie’s French Teas)
Kathryn Snellen (KES Studio)
Kate Nielson (On Tap) – Moderator

Pivoting your business to offer new services

Now is the time to look at all opportunities you have to offer new services, products, or offers. From offering home delivery or curbside pick-up options to look at the offerings your customers need now and in the future. Service-based businesses can also pivot by creating packages or kits that will provide an educational experience at the price point. Your sales strategy is a great place to start.
Launching online sales: 
A few examples of online sales include offering webinars, membership sites, online or social media communities, courses, etc.
Now is a great time to look at what educational information your business offers and to see how you can provide that through virtual consulting, coaching, or other online packages. There are so many ways to offer consultations and to sell virtually with platforms like Zoom, Go2Webinar, live streaming on social media, and more.
Before you start selling new offerings online, it’s important to make sure you have the right content that your audience truly wants and needs and system set-up. If you have a robust email list, you can drip information that way. If you have an engaged social media following, you can start to share teasers on your channels.
You can learn more resources and tips here:

Engagement + Social Media:

Now is the time to engage with your audience. It does not matter how many followers you have, but how engaged they are with you. Think about the different ways you can educate, inspire, or entertain your audience. Look at what information you offer within your business that you can share to provide value to your audience. Also, collaboration is key! If you work with other vendors or community leaders, look at ways you can team up to cross-promote and grow your engagement.
Ask yourself…
– Who are the partners/brands you can partner with for a giveaway or campaign?
– What does my audience need from me right now?
– How are you giving back and helping others?
– How does my brand tone sound? Does that need to change?
Overall, your goal should be to establish your company as an expert and to share valuable information on your social media.
– Be authentic, show behind-the-scenes of your business to create an emotional connection
– Share valuable information that serves a purpose
– Make sure you include a CTA (link in bio, direct to your DM’s, etc.)

Creating an online store for your business:

Now is a great time to consider revamping or launching your business website! Your website doesn’t have to have all the bells and whistles, but it does need to be easy-to-use for the consumer both on desktop and mobile. If you cannot enlist a professional developer, there are many easy platforms you can try like Wix, Shopify, or Squarespace.  These are user-friendly website templates that allow you to easily drag-and-drop your business information and content into the site.
A few things to keep in mind when selecting your platforms:
Wix also has a membership community option
Shopify has more options for product/online sales
A few tips to make your website drive sales:
– Connect your online shop to your social media for direct sales via both Facebook and Instagram
– Make sure the links to your shop are easy to find in your social media profiles
– Consider adding an online gift card option: SquareUp is offering free options or you check with your website provider
– If you already are partnered with online services for your business, get in touch with them or ask for free trials
– Create a Freemium or lead magnet that lives on your website to serve as a prerequisite to take the next step (helps to disqualify and qualify your ideal customer)

PR/Media for your business 

If your business has a unique story to tell, now is the time to look at how you can connect with media to help you share that message.
HARO (Help A Reporter Out) is a great (free) email subscription you can sign-up for to gain access to story leads that your business could be a fit for.
For local coverage,  you can also reach out to local news stations through the following steps:
– Search the news outlet website or social media for their “News Desk” or general email – this is a great contact to send info to
– Check LinkedIn or social media to get in touch with specific reporters or media contacts
– Craft your Pitch: make sure your pitch is clear, consise and shares a unique news-worthy angle (are you giving back to the community, launching a unique product or service, supporting your staff, etc.)

Sustainability:

Now is the time to think about what is and what is not working for your business in regards to sales and marketing. You will want to come up with solutions that are not only supporting you during the time of COVID-19, but can be longlasting revenue-generating opportunities.
Ask yourself…
How do you maintain what you create moving forward?
What does this mean for me in the future?
KC Sourcelink has resources with info to review including a section for ‘Doing Business Online’: www.kcsourcelink.com/covid

Waldo Virtual Town Hall – April 21, 2020

Join us for our 2nd Virtual Town Hall meeting with a variety of representatives available to discuss business continuity in the time of COVID-19.

Tuesday, April 21
11:00 a.m. – noon

We will have spokespersons from KC Sourcelink, SBDC, along with marketing, website & communications specialists, and small business owners to answer your questions and offer guidance.

Panel members: 
Jenny Miller (KCSourceLink)
Jill Hathaway (SBDC)
Hayley Besheer Santell (Gunter Pest & Madi Apparel)
Sarah Koci Scheilz (Inspiration-Driven Communications)
Kathryn Snellen (KES Studio)
Kate Nielson (On Tap)

Please submit questions and RSVP to info@waldokc.org

This meeting will be held via Zoom. See details to join below:

Join Zoom Meeting
https://us02web.zoom.us/j/84746550076?pwd=YkY1VWxkT0hnR0RqYmhFMVRscGVaUT09

Meeting ID: 847 4655 0076
Password: 998782
One tap mobile
+1 312 626 6799 US

Featured Non-Profit: HAPPYBOTTOMS

Let’s help support local families in need! #WaldoGivesBack

Waldo is hosting a Virtual Donation Drive to help raise money for HappyBottoms.org, which is headquartered in the Waldo neighborhood and is in need of support this month. Your contribution will make an impact, whether you donate $5 or $500. If we reach our goal of $500 by April 17th, Paige Fowler of Edward Jones Financial has made the commitment to match us an additional $500! Simply visit their website, fill out their donation form and select the ‘Waldo Drive’ tab!
Traditionally, April is HappyBottoms’s Diaper Drive month when the community donates upwards of 50,000 diapers. During this time, HappyBottoms is unable to accept diaper donations and can only accept monetary donations. Every dollar counts. If you can support this incredible cause that supports our local community, it will make a difference.

About HappyBottoms

HappyBottoms provides diapers to families in need in Kansas City.

HappyBottoms mission is to positively impact the mental, physical and financial stability of a family in crisis and need through diaper assistance, education and connection to services. Diapers are not covered by government assistant programs like Food Stamps and WIC and 1-in-3 moms do not have enough diapers to keep their baby clean, dry and healthy.  Not having enough diapers impacts the mental and physical health of a child and their family, and has a larger economic impact on the community.

Each month, HappyBottoms sends an average of 250,000 diapers into the community.  The current economic devastation is impacting even more families and the need has increased incredibly the past few weeks.  We are doing all we can to set up new distributions and help even more families in the coming months. In 2019, HappyBottoms distributed 2.2 million diapers to more than 10,000 children.

Follow our fundraiser on Facebook.
www.facebook.com/everythingwaldo

Your donations help. Thank you Kansas City!

Featured Business: HAGOYAH

Meet featured business: HAGOYAH Hair Studio & Yoga Den.

HAGOYAH is a unique small business based in Waldo at 515 W. 75th Street that offers radical self-care and holistic beauty services including haircare, yoga, massage and more.

(Please note: HAGOYAH is currently closed temporarily due to COVID-19, but we still wanted to share the inspiring work that they do to support Waldo through their positivity and meditation tips.)

Q&A with HAGOYAH’s owner, Angela Cronk.

What is your business story?

I wanted to bring back that once a week element of self-care and community our grandmothers had back in the day when they would get their hair “set” once a week as well as make yoga affordable and accessible for people.  I resigned from my corporate Paul Mitchell job, went back to waiting tables and renting a chair to do hair.  I sold EVERYTHING I owned to pay for yoga teacher training in 2010 and saved all my money to go towards the business.  I took a class through KC Sourcelink/S.C.O.R.E. on how to write a business plan and wrote a business plan.  I actually called over 30 banks before getting approved and only got $36,000 and the rest is history.

Why did you choose Waldo for your business?

Waldo was still a hidden gem and it just felt like the right place for my unique business.  And after meeting my potential new landlord, Diane Botwin I knew it was the right place.

What can customers do to support you? 

Stay positive and do nice things for themselves.  If they can afford it, purchasing gift certificates and attending our online yoga classes, which are only $5 each.

Beyond your own, what’s your favorite Waldo business & why?

That’s a tough one.  I can’t pick just one, so I will go with the top three.  Centered Spirit & Emilie’s French Tea room.  They have several holistic health practitioners and the tea room is so charming and relaxing.  I am really digging the new SOAP KC shop.  I love everything about this concept.  And, Papu’s Cafe is mega delicious.  I crave their hummus and gyro meat.

Favorite thing about the Waldo community? 

I love that it has a small-town feel with the shared love between the neighborhood and the businesses.  Waldo has its own unabashed unique vibe and we are proud of it.

Resources for Businesses during COVID-19

Our goal is always to provide you the most up-to-date information to make smart decisions whether you live, work or play in Waldo. Here is more information from trusted resources to answer any questions you may have during COVID-19.

Tips for Businesses on Cash Flow:

Tips provided by Missouri SBTDC (Read full article)

  • Evaluate new distribution methods – Look for ways to boost your newly limited in-person traffic.  Could you still be solving problems for customers but in different ways?  Does creating a subscription service, setting up e-commerce, adding delivery, or implementing curbside service benefit your customers?  We at the Missouri SBDC have a pet store client now offering same-day local delivery to help customers and their pets get what they need while safely in their homes.  Now is definitely the time to creatively adapt, if you’re able.
  • Bill sooner and collect faster – If you offer credit to customers, be sure to bill them promptly. Right now we recommend ensuring that you’re billing just as soon as work is completed.  Then consider your collection practices.  The time might be right to consider offering your customers a small incentive if they then pay what they owe you super quickly.  At a minimum, you need to be following up on receivables a few days before they’re due to ensure your customers remember the invoice and plan to pay on time.
  • Hold off on major purchases – While things are so uncertain, big capital expenditures should be postponed if at all possible.
  • Manage inventory – Inventory is essentially your business’s cash sitting on a shelf.  Now is a great time to consider canceling or delaying planned inventory purchases.  Get creative with current inventory on-hand.  Can it be returned or exchanged with your vendor? Are there ways to incent customers to buy current inventory using discounting or other incentives?  More ideas for managing inventory can be found here.
  • Reach out to your business insurance agent –  Some business insurance policies may cover situations like COVID-19, especially if you carry a business continuity policy.  You may have Force Majeure coverage providing assistance for financial losses arising out of the inability to bring a project to completion.  Reach out to your agent to see what, if any, coverage is applicable to you.
  • Consider reducing your payroll expenses – We entrepreneurs are only as strong as our teams.  That is what makes managing payroll so hard in light of the likely impact on your co-workers who are often also friends.  However, unprecedented times possibly call for unprecedented measures.  At this point, you should at least begin postponing new hires and considering reducing hours and laying off nonessential employees.
  • Pay your bills slowly – While things are in flux, do not pay your bills any faster than you have to. Take advantage of the full agreed payment terms to hold onto your cash longer.  The goal should be to pay your creditors as slowly as possible without incurring a negative consequence.  You should also reach out to all suppliers, creditors, landlords, and banks for possible modified payment terms.  Many banks are already offering to modify their existing loans down to interest-only or no payments for the coming 3-6 months.

Loan Information for Small Businesses: 

SBA Disaster Loans

The U.S. Small Business Administration (SBA) is offering designated states and territories low-interest federal disaster loans for working capital to small businesses suffering substantial economic injury as a result of the Coronavirus (COVID-19).

Upon a request received from a state’s or territory’s Governor, SBA will issue under its own authority, as provided by the Coronavirus Preparedness and Response Supplement Appropriations Act that was recently signed by the President, an Economic Injury Disaster Loan declaration.

What businesses are eligible to apply?
SBA’s Economic Injury Disaster Loans (or working capital loans)
are available to small businesses, small agricultural cooperatives,
small aquaculture businesses and most private non-profit
organizations

This includes:
• Businesses directly affected by the disaster
• Businesses that offer services directly related to the businesses
in the declaration
• Other businesses indirectly related to the industry that is likely to
be harmed by losses in their community
(Example: Manufacturer of widgets may be eligible as well as the
wholesaler and retailer of the product.

The SBA website has experienced high demand and outages.  When the website is offline, you can still apply via https://disasterloan.sba.gov/ela/Home/OfflineApply by uploading your filled out forms through a link on that page or by scanning and emailing your filled out forms to disasterloans@sba.gov.  The SBA recommends checking the main application page for availability one final time before submitting via these alternate methods as their online application portal is still the fastest, best way to get your information into the hands of their underwriters.

More information & resources: 

Who to contact for questions and advice:

  • Questions about your business and operations: Please contact city officials in KCMO with direct questions at kcbizcare@kcmo.org or visit kcmo.gov for additional resources and information
  • Want to chat with a Small Business Counselor for advice? Contact the Missouri Small Business Development Center for support at sbdc@umkc.edu
  • Need more resources and advice to support your business? KC Source Link offers a free Hotline you can call anytime at 816-235-6500 or contact them at kcsourcelink.com/myplan, and their Network Navigators will help you get to the right resources to start, plan, grow and fund your business.

Unemployment information for Employees & Employers

Downloads & Files to Reference:

We have compiled a Google Folder with information and resources to review. Please visit this link to learn more: COVID-19 Resources.