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Resources for Reopening Your Business

5 TIPS FOR SAFELY REOPENING YOUR BUSINESS

We are sharing tips & resources collected from our 3rd Virtual Town Hall (watch the full conversation HERE) to help guide you as you prepare to reopen your business.

  1. REOPEN WITH A PLAN – 

Many city and county governments in the Kansas City region have outlined important info for your business about reopening. You may want to consider a variety of ways for customers to shop or experience your business including in-person & online options. Consider keeping curbside pickup, delivery, or other options that you have maintained during this time.

Not sure where to start? Check out the guidelines from KCMO.gov

2. TRAIN WITH YOUR STAFF –

Make sure your staff feels confident and comfortable with your reopening plan. Consider hosting a training session with your staff prior to reopening to walk through all safety protocols.

Need assistance with training? HearttoHeart.org is offering staff training sessions.

3. REVIEW & EVALUATE EXPENSES –

Review your business expenses and evaluate areas you can save. This is a great time to review all financials and determine what products/services to focus on based on sales performance. You may need to invest in other areas, such as masks for staff or additional cleaning supplies.

4. COMMUNICATE WITH YOUR CUSTOMERS –

It’s more important than ever to communicate your reopening info with your customers to keep them informed on how to support your business and to feel confident in doing so. From sharing a dedicated reopening email to frequent social media updates, be transparent and clear on your plans.

5. STAY INFORMED & BE FLEXIBLE –

Stay informed of guidelines as they evolve and be open to making changes. We will be reviewing updates released from the Kansas City government, along with CDC on a regular basis. You can also look to KC Source Link as a great resource to stay informed on how to operate your business during this time. Stay connected with other Waldo businesses within our private Facebook Group to continue the conversation – search Waldo Area Business Association or request to be added via email (info@waldokc.org).

Sales & Marketing Pivots for Your Business

We hosted our 2nd Virtual Town Hall this week and wanted to share the educational tips and information discussed.

You can watch the full video on our Facebook page.

Thank you to our panel members:
Jenny Miller (KCSourceLink)
Jill Hathaway (SBDC)
Hayley Besheer Santell (Gunter Pest & Madi Apparel)
Sarah Koci Scheilz (Inspiration-Driven Communications)
Emilie Jackson (Emilie’s French Teas)
Kathryn Snellen (KES Studio)
Kate Nielson (On Tap) – Moderator

Pivoting your business to offer new services

Now is the time to look at all opportunities you have to offer new services, products, or offers. From offering home delivery or curbside pick-up options to look at the offerings your customers need now and in the future. Service-based businesses can also pivot by creating packages or kits that will provide an educational experience at the price point. Your sales strategy is a great place to start.
Launching online sales: 
A few examples of online sales include offering webinars, membership sites, online or social media communities, courses, etc.
Now is a great time to look at what educational information your business offers and to see how you can provide that through virtual consulting, coaching, or other online packages. There are so many ways to offer consultations and to sell virtually with platforms like Zoom, Go2Webinar, live streaming on social media, and more.
Before you start selling new offerings online, it’s important to make sure you have the right content that your audience truly wants and needs and system set-up. If you have a robust email list, you can drip information that way. If you have an engaged social media following, you can start to share teasers on your channels.
You can learn more resources and tips here:

Engagement + Social Media:

Now is the time to engage with your audience. It does not matter how many followers you have, but how engaged they are with you. Think about the different ways you can educate, inspire, or entertain your audience. Look at what information you offer within your business that you can share to provide value to your audience. Also, collaboration is key! If you work with other vendors or community leaders, look at ways you can team up to cross-promote and grow your engagement.
Ask yourself…
– Who are the partners/brands you can partner with for a giveaway or campaign?
– What does my audience need from me right now?
– How are you giving back and helping others?
– How does my brand tone sound? Does that need to change?
Overall, your goal should be to establish your company as an expert and to share valuable information on your social media.
– Be authentic, show behind-the-scenes of your business to create an emotional connection
– Share valuable information that serves a purpose
– Make sure you include a CTA (link in bio, direct to your DM’s, etc.)

Creating an online store for your business:

Now is a great time to consider revamping or launching your business website! Your website doesn’t have to have all the bells and whistles, but it does need to be easy-to-use for the consumer both on desktop and mobile. If you cannot enlist a professional developer, there are many easy platforms you can try like Wix, Shopify, or Squarespace.  These are user-friendly website templates that allow you to easily drag-and-drop your business information and content into the site.
A few things to keep in mind when selecting your platforms:
Wix also has a membership community option
Shopify has more options for product/online sales
A few tips to make your website drive sales:
– Connect your online shop to your social media for direct sales via both Facebook and Instagram
– Make sure the links to your shop are easy to find in your social media profiles
– Consider adding an online gift card option: SquareUp is offering free options or you check with your website provider
– If you already are partnered with online services for your business, get in touch with them or ask for free trials
– Create a Freemium or lead magnet that lives on your website to serve as a prerequisite to take the next step (helps to disqualify and qualify your ideal customer)

PR/Media for your business 

If your business has a unique story to tell, now is the time to look at how you can connect with media to help you share that message.
HARO (Help A Reporter Out) is a great (free) email subscription you can sign-up for to gain access to story leads that your business could be a fit for.
For local coverage,  you can also reach out to local news stations through the following steps:
– Search the news outlet website or social media for their “News Desk” or general email – this is a great contact to send info to
– Check LinkedIn or social media to get in touch with specific reporters or media contacts
– Craft your Pitch: make sure your pitch is clear, consise and shares a unique news-worthy angle (are you giving back to the community, launching a unique product or service, supporting your staff, etc.)

Sustainability:

Now is the time to think about what is and what is not working for your business in regards to sales and marketing. You will want to come up with solutions that are not only supporting you during the time of COVID-19, but can be longlasting revenue-generating opportunities.
Ask yourself…
How do you maintain what you create moving forward?
What does this mean for me in the future?
KC Sourcelink has resources with info to review including a section for ‘Doing Business Online’: www.kcsourcelink.com/covid

Waldo Virtual Town Hall – April 21, 2020

Join us for our 2nd Virtual Town Hall meeting with a variety of representatives available to discuss business continuity in the time of COVID-19.

Tuesday, April 21
11:00 a.m. – noon

We will have spokespersons from KC Sourcelink, SBDC, along with marketing, website & communications specialists, and small business owners to answer your questions and offer guidance.

Panel members: 
Jenny Miller (KCSourceLink)
Jill Hathaway (SBDC)
Hayley Besheer Santell (Gunter Pest & Madi Apparel)
Sarah Koci Scheilz (Inspiration-Driven Communications)
Kathryn Snellen (KES Studio)
Kate Nielson (On Tap)

Please submit questions and RSVP to info@waldokc.org

This meeting will be held via Zoom. See details to join below:

Join Zoom Meeting
https://us02web.zoom.us/j/84746550076?pwd=YkY1VWxkT0hnR0RqYmhFMVRscGVaUT09

Meeting ID: 847 4655 0076
Password: 998782
One tap mobile
+1 312 626 6799 US

Featured Non-Profit: HAPPYBOTTOMS

Let’s help support local families in need! #WaldoGivesBack

Waldo is hosting a Virtual Donation Drive to help raise money for HappyBottoms.org, which is headquartered in the Waldo neighborhood and is in need of support this month. Your contribution will make an impact, whether you donate $5 or $500. If we reach our goal of $500 by April 17th, Paige Fowler of Edward Jones Financial has made the commitment to match us an additional $500! Simply visit their website, fill out their donation form and select the ‘Waldo Drive’ tab!
Traditionally, April is HappyBottoms’s Diaper Drive month when the community donates upwards of 50,000 diapers. During this time, HappyBottoms is unable to accept diaper donations and can only accept monetary donations. Every dollar counts. If you can support this incredible cause that supports our local community, it will make a difference.

About HappyBottoms

HappyBottoms provides diapers to families in need in Kansas City.

HappyBottoms mission is to positively impact the mental, physical and financial stability of a family in crisis and need through diaper assistance, education and connection to services. Diapers are not covered by government assistant programs like Food Stamps and WIC and 1-in-3 moms do not have enough diapers to keep their baby clean, dry and healthy.  Not having enough diapers impacts the mental and physical health of a child and their family, and has a larger economic impact on the community.

Each month, HappyBottoms sends an average of 250,000 diapers into the community.  The current economic devastation is impacting even more families and the need has increased incredibly the past few weeks.  We are doing all we can to set up new distributions and help even more families in the coming months. In 2019, HappyBottoms distributed 2.2 million diapers to more than 10,000 children.

Follow our fundraiser on Facebook.
www.facebook.com/everythingwaldo

Your donations help. Thank you Kansas City!

Featured Business: HAGOYAH

Meet featured business: HAGOYAH Hair Studio & Yoga Den.

HAGOYAH is a unique small business based in Waldo at 515 W. 75th Street that offers radical self-care and holistic beauty services including haircare, yoga, massage and more.

(Please note: HAGOYAH is currently closed temporarily due to COVID-19, but we still wanted to share the inspiring work that they do to support Waldo through their positivity and meditation tips.)

Q&A with HAGOYAH’s owner, Angela Cronk.

What is your business story?

I wanted to bring back that once a week element of self-care and community our grandmothers had back in the day when they would get their hair “set” once a week as well as make yoga affordable and accessible for people.  I resigned from my corporate Paul Mitchell job, went back to waiting tables and renting a chair to do hair.  I sold EVERYTHING I owned to pay for yoga teacher training in 2010 and saved all my money to go towards the business.  I took a class through KC Sourcelink/S.C.O.R.E. on how to write a business plan and wrote a business plan.  I actually called over 30 banks before getting approved and only got $36,000 and the rest is history.

Why did you choose Waldo for your business?

Waldo was still a hidden gem and it just felt like the right place for my unique business.  And after meeting my potential new landlord, Diane Botwin I knew it was the right place.

What can customers do to support you? 

Stay positive and do nice things for themselves.  If they can afford it, purchasing gift certificates and attending our online yoga classes, which are only $5 each.

Beyond your own, what’s your favorite Waldo business & why?

That’s a tough one.  I can’t pick just one, so I will go with the top three.  Centered Spirit & Emilie’s French Tea room.  They have several holistic health practitioners and the tea room is so charming and relaxing.  I am really digging the new SOAP KC shop.  I love everything about this concept.  And, Papu’s Cafe is mega delicious.  I crave their hummus and gyro meat.

Favorite thing about the Waldo community? 

I love that it has a small-town feel with the shared love between the neighborhood and the businesses.  Waldo has its own unabashed unique vibe and we are proud of it.

Resources for Businesses during COVID-19

Our goal is always to provide you the most up-to-date information to make smart decisions whether you live, work or play in Waldo. Here is more information from trusted resources to answer any questions you may have during COVID-19.

Tips for Businesses on Cash Flow:

Tips provided by Missouri SBTDC (Read full article)

  • Evaluate new distribution methods – Look for ways to boost your newly limited in-person traffic.  Could you still be solving problems for customers but in different ways?  Does creating a subscription service, setting up e-commerce, adding delivery, or implementing curbside service benefit your customers?  We at the Missouri SBDC have a pet store client now offering same-day local delivery to help customers and their pets get what they need while safely in their homes.  Now is definitely the time to creatively adapt, if you’re able.
  • Bill sooner and collect faster – If you offer credit to customers, be sure to bill them promptly. Right now we recommend ensuring that you’re billing just as soon as work is completed.  Then consider your collection practices.  The time might be right to consider offering your customers a small incentive if they then pay what they owe you super quickly.  At a minimum, you need to be following up on receivables a few days before they’re due to ensure your customers remember the invoice and plan to pay on time.
  • Hold off on major purchases – While things are so uncertain, big capital expenditures should be postponed if at all possible.
  • Manage inventory – Inventory is essentially your business’s cash sitting on a shelf.  Now is a great time to consider canceling or delaying planned inventory purchases.  Get creative with current inventory on-hand.  Can it be returned or exchanged with your vendor? Are there ways to incent customers to buy current inventory using discounting or other incentives?  More ideas for managing inventory can be found here.
  • Reach out to your business insurance agent –  Some business insurance policies may cover situations like COVID-19, especially if you carry a business continuity policy.  You may have Force Majeure coverage providing assistance for financial losses arising out of the inability to bring a project to completion.  Reach out to your agent to see what, if any, coverage is applicable to you.
  • Consider reducing your payroll expenses – We entrepreneurs are only as strong as our teams.  That is what makes managing payroll so hard in light of the likely impact on your co-workers who are often also friends.  However, unprecedented times possibly call for unprecedented measures.  At this point, you should at least begin postponing new hires and considering reducing hours and laying off nonessential employees.
  • Pay your bills slowly – While things are in flux, do not pay your bills any faster than you have to. Take advantage of the full agreed payment terms to hold onto your cash longer.  The goal should be to pay your creditors as slowly as possible without incurring a negative consequence.  You should also reach out to all suppliers, creditors, landlords, and banks for possible modified payment terms.  Many banks are already offering to modify their existing loans down to interest-only or no payments for the coming 3-6 months.

Loan Information for Small Businesses: 

SBA Disaster Loans

The U.S. Small Business Administration (SBA) is offering designated states and territories low-interest federal disaster loans for working capital to small businesses suffering substantial economic injury as a result of the Coronavirus (COVID-19).

Upon a request received from a state’s or territory’s Governor, SBA will issue under its own authority, as provided by the Coronavirus Preparedness and Response Supplement Appropriations Act that was recently signed by the President, an Economic Injury Disaster Loan declaration.

What businesses are eligible to apply?
SBA’s Economic Injury Disaster Loans (or working capital loans)
are available to small businesses, small agricultural cooperatives,
small aquaculture businesses and most private non-profit
organizations

This includes:
• Businesses directly affected by the disaster
• Businesses that offer services directly related to the businesses
in the declaration
• Other businesses indirectly related to the industry that is likely to
be harmed by losses in their community
(Example: Manufacturer of widgets may be eligible as well as the
wholesaler and retailer of the product.

The SBA website has experienced high demand and outages.  When the website is offline, you can still apply via https://disasterloan.sba.gov/ela/Home/OfflineApply by uploading your filled out forms through a link on that page or by scanning and emailing your filled out forms to disasterloans@sba.gov.  The SBA recommends checking the main application page for availability one final time before submitting via these alternate methods as their online application portal is still the fastest, best way to get your information into the hands of their underwriters.

More information & resources: 

Who to contact for questions and advice:

  • Questions about your business and operations: Please contact city officials in KCMO with direct questions at kcbizcare@kcmo.org or visit kcmo.gov for additional resources and information
  • Want to chat with a Small Business Counselor for advice? Contact the Missouri Small Business Development Center for support at sbdc@umkc.edu
  • Need more resources and advice to support your business? KC Source Link offers a free Hotline you can call anytime at 816-235-6500 or contact them at kcsourcelink.com/myplan, and their Network Navigators will help you get to the right resources to start, plan, grow and fund your business.

Unemployment information for Employees & Employers

Downloads & Files to Reference:

We have compiled a Google Folder with information and resources to review. Please visit this link to learn more: COVID-19 Resources.

Waldo Virtual Town Hall – March 31, 2020

Join us for a Virtual Town Hall meeting with a variety of representatives available to discuss business continuity in the time of COVID-19.

Tuesday, March 31
11:00 a.m. – noon

We will have spokespersons from City Hall, KC Police Department, SBA lenders, KC Sourcelink and the SBDC to answer your questions and offer guidance.

Panel members: 
Councilwoman Bough/Katrina Foster (KCMO)
Assistant City Manager, Rich Usher (KCMO)

Paige Fowler (Edward Jones)
David Chew (Core Bank)
Jenny Miller (KCSourceLink)
Officer Marquez (KCPD)
Jill Hathaway (SBDC)

Please submitquestions and RSVP to info@waldokc.org

This meeting will be held via Zoom. See details below:

How to join the Zoom Meeting:
Click to join video: https://zoom.us/j/464892147
Meeting ID: 464 892 147
Dial-in by phone: +1 312 626 6799 US

Ways to support Waldo

Ways to Support Waldo Businesses — Updated 3/24/2020

A few of the special services & offers now being provided…

9Round Fitness: offering online workouts with membership

Betty Rae’s Ice Cream: to-go orders only, full non-alcoholic menu

BIBIBOP: delivery, to-go and pick-up services only from 10:30am – 7:30pm

Bier Station: call for info: 816-548-3870

BLUE POT CATERING: at-home catering delivery / email chef@thebluepot.com

Bobby Baker’s: temporarily closed

Bōru Ramen: offering curbside pick-up, 11am – 8pm

City Gym KC: closed temporarily; offering 8am live workouts online

Classic Cookie: closed temporarily

Crows Coffee Waldo: closed temporarily

District. Pour House + Kitchen: menu & drinks to-go; call to order

Dodson’s Bar: closed temporarily

Euston Hardware: curbside pick-up

Governor Stumpy’s Grill House: offering curbside pick-up from noon on

Hagoyah: online classes; closed temporarily

HappyBottoms.org: accepting monetary donations

Hawthorne & Ivy: closed; contact for questions/orders

Hollyday Med Spa + Aesthetics: closed; 20% off gift cards online with code: CORONA20

Innate Yoga: limited classes; class packs available for future

KC Needlepoint: offering needle point kits (free shipping)

KC Bier Co.: temporarily closed; purchase 6-packs in select stores

Lew’s Grill and Bar: offering curbside pick-up

Lumine Hair Salon: closed; contact for appointments

McDonald’s: drive-thru and delivery

McLain’s Bakery: pick-up and curbside orders only

Mike’s Wine and Spirits KC: open and offering delivery services

Moonshot Hair Co.: closed; offering e-gift cards

Neighborhood Cafe-Waldo: carry-out available

Ovation Home Design:  open

Pickleman’s: delivery and no-contact pick-up services

Second Best Coffee: closed temporarily

SERC Physical Therapy: normal hours (call with questions
or concerns)

SOAP Kansas City: open

Summit Grill: offering curbside pick-up

Super Fit Body: classes limited to 6 people

The Welll: full menu and drinks available for curbside pick-up

Tropicana Sno: temporarily closed

Waldo Automotive: open Monday-Friday, until 5pm

Waldo Pizza: pick-up, curbside and delivery options

Waldo Thai: curbside pick-up starting 3/18

Can’t visit a business*?
Many are offering online gift certificates that can be used for a later date.

*Businesses are changing their offers daily. We recommended visiting their website, social media channels and/or calling for details.

If you are a Waldo business and have updates to share, please contact us at info@waldokc.org

Waldo Area Business Association COVID-19 Coronavirus Response

** UPDATED: Tuesday, March 17, 2020 at 11:30am **

 

Dear Waldo businesses, community members and stakeholders,

Here in Waldo, the safety and wellbeing of our community is the top priority for the Waldo Area Business Association (WABA) and the Waldo CID. In light of our mission — to serve as champions of our community while preserving and advancing our vibrant, inclusive culture — we are closely monitoring the COVID-19 Coronavirus landscape. We are working diligently to ensure the health and safety of our Waldo community comes first. With that said, we will be closing our Waldo office so that our staff can safely work from home for the time being. Our Waldo security team is still available for all of your immediate needs and we can always be reached by ☎️ at our regular office line: 816-286-4523 or 📧 at info@waldokc.org.

If you own or work at a Waldo-area business, we’re here to help. We understand the challenges that lie ahead, and we recommend the CDC website as an excellent resource for information about protecting yourself, your patrons and mitigating the spread of Coronavirus.

Kansas City, Missouri, Mayor Quinton Lucas Thursday March 12, 2020, issued a proclamation declaring a state of emergency for the city. The state of emergency has been declared for 21 days, and during that time, all events with more than 1,000 attendees within the city are canceled or delayed.

** Current recommendations:

In accordance with the latest CDC guidance announced by President Trump, Mayor Lucas has updated his State of Emergency proclamation to disallow any gathering or events with more than 10 attendees.

Further:

  • With the support of superintendents from all 14 school districts and other education leaders that educate Kansas City students, all schools, public, private, charter and parochial, will close no later than Wednesday, March 18, until the end of the emergency notice.
  • Restaurants and taverns should serve customers via drive-thru, pickup, or delivery.
  • Businesses are strongly encouraged to evaluate which employees are essential and allow non-essential employees to work from home.
  • No visits to nursing homes and retirement or long-term care facilities are permissible.
  • Entire households are required to self-quarantine if someone in their home tests positive for COVID-19. They are also strongly encouraged to self-quarantine if anyone in their household is exhibiting symptoms consistent with common symptoms of COVID-19 (i.e. fever, dry cough).

“I care first and foremost about the health and safety of all Kansas City residents, and this decision was not made lightly,” said Mayor Lucas. “We understand these drastic measures will have unprecedented impacts on our local businesses and working families and recognize that this is one of the most challenging periods our city and nation has ever faced. I know for certain that our residents will band together during this period of crisis to offer assistance and support to each other.”

We encourage wisdom and discretion as you determine the best steps for your business, your patrons and your team members. Take time now to proactively and preventatively plan. For further information, here is a CDC resource on how to keep the workplace safe. And the Small Business Administration (SBA) has additional recommendations for businesses and employers to prepare.

Keep your customers informed of any changes or decisions you’ve made, using your website, email or social media channels. This is also an ideal time to make patrons aware of ways they can help local businesses, including take-out orders, purchasing gift cards, placing over-the-phone orders, online sales, etc.

If you attend WABA networking or WABA-hosted events, please continue to monitor our website for cancellation notifications. We have chosen to cancel our next three March networking events, including our March 18 luncheon, March 31 happy hour and April 9 quarterly networking.

We will evaluate further events individually as dates approach. Decisions will be made in response to guidance from the CDC and World Health Organization, both of which currently recommend the postponement of large gatherings to minimize virus transmission. We look forward to rescheduling events when it’s wise to move forward, and we’ll continue to communicate through email and our website. Other WABA and Waldo CID board and committee meetings will be evaluated on a case-by-case basis in real-time.

If you live, work or play in Waldo, we encourage you to follow the CDC’s recommended steps to prevent illness. The CDC’s recommendations include cleaning your hands often, avoiding close contact, staying home if you are sick, covering coughs and sneezes, wearing a face mask if you are sick and cleaning and disinfecting.

We encourage wisdom and discretion as you make decisions in coming days and weeks, and we encourage you to consider how best to support our Waldo-area businesses. No matter what, communities need to stick together through thick and thin — and so we encourage businesses and neighbors alike to reflect on the following as you plan and decide.

  • Who can you talk to now, like staff, neighbors or family, to make a smart plan for the future?
  • How can you support your neighbors and business community digitally, to keep up on one another’s needs and health?
  • If you’re able, can you donate to a KC food bank or donate supplies to a homeless shelter?
  • Can you purchase items from local businesses and services so things might be less lean for them in coming months?
  • If you or people you serve in your business are at high risk, how can you start hard conversations about how to isolate those who become ill and keep the community safe?
  • If you’re able, how can you connect with your local service providers about creative ideas on how to continue delivering services and keep everyone safe?

While the future is uncertain, we remain positive about Waldo’s business community and thankful for all the incredible businesses that make this an excellent place to live and work! Take care of yourselves, one another and your families.

All the best,

Executive Committee
Waldo Area Business Association Board of Directors

Kate Nielsen, President
Bethany Dyche, 1st Vice President
Angela Braun, 2nd Vice President
Chris Robb, Treasurer
Sarah Koci Scheilz, Secretary
Debby Allmon, Past President

Shop, dine & discover during Waldo Week 2020!

Show your local love and experience all that the Waldo neighborhood can offer with 25% off at participating businesses during the 5th annual Waldo Week, February 21 – 27. 

For generations, people have been shopping and dining in Waldo, supporting local businesses, friends and neighbors. The area, stretching along Wornall Road from Gregory to around 85th St., is home to some of Kansas City’s favorite restaurants, bars, coffee shops, and services. 

Waldo Week is perfect for fans of KC Restaurant Week, Small Business Saturday, and other local events, as it celebrates business including food, drinks, retail, and services. You can explore your favorite Waldo destinations or experience something new! A few of our Waldo Week 2020 participating businesses include: 

Services:

9Round, American Family Insurance – Craig Kenton Agency, Centered Spirit, Innate Yoga, Ovation Home Design, Quest Wireless, ReeceNichols, Teamwork Sports KC, Waldo Area Business Association, and Waldo Greenhouse 

Dining & Retail:

Betty Rae’s, Bier Station, Boru Ramen, Bar Crows, Coffee Eclectic’s, Gallery, Emilie’s French Teas, Hawthorne & Ivy, Hiles Two, McLain’s Bakery, Lew’s Grill & Bar, Mike’s Wine & Spirits, Summit Grill, The Well Bar Grille and Rooftop, and Waldo Pizza 

Patrons must mention Waldo Week to receive the discount when they visit participating merchants. Be sure to fill out the back of your passport and return to any of the participating businesses. *Rules and restrictions apply. 

Visit waldokc.org for a complete listing of merchants and promotion details and follow the Everything Waldo Facebook page for event updates.